MARKETING YOUR HOME

Let’s Get Your Property Sold!

Realtor.com reported almost 90% of buyers start their search online. Choosing an agent who knows the right tools and technology to market your property is essential to increasing the odds that your property will sell faster and for the best price. I don’t just put a sign in your yard and wait for the phone to ring. I use a variety of different tools to market your home strategically to get maximum exposure and attention.

The 3 most common questions I get asked by home sellers:
  • What is the value of my property?
  • How fast can you sell my home?
  • How will you market to get it sold?
Listing with Kristin Swanson in Paonia CO

The answers to these questions vary from REALTOR® to REALTOR®, which is why making sure you choose a real estate agent that KNOWS how to create a customized marketing plan designed specifically for you and is not stuck in the old marketing ways of the past is so important.

Pricing Your Home & the MLS

Accurate pricing sells homes! Price your home too high and your home won’t sell. Drop your price and people wonder why your home isn’t selling and you look desperate. I am committed to making sure your listing enters the market with the right price so you get interest in your home from the start.

The MLS

NEW listings get tons of looks in the first few days, meaning your property will be at its peak potential for selling from the minute it hits the MLS. List it with poor photos or inaccurate information, and interest goes down. Entering it with complete information, a great description and beautiful photos is essential to the success of selling your home.

The first time a potential buyer sees your home will typically be online. Whether that is through Realtor.com, Zillow, Trulia or some other site, it all starts with the MLS. I am committed to MLS Listing Quality!

Setting the Stage

Setting the Stage
Professional & Drone Photography*

When a buyer sees your home online, the photos should make them want to come and see your property in person. Listing with me includes photography services to provide professional, high quality / high resolution, clear and crisp photos that will show off your property’s best qualities. We’ll also talk about whether investing in drone photography is something that will be beneficial in marketing your property.

Virtual Tours*

Full motion virtual video tours can help to to increase buyer curiosity, drawing more potential showings by serious buyers. Ask me how a virtual tour video may enhance our marketing strategy for your listing.

Internet

Your listing will be featured on my website. Also, listings in the MLS can also be syndicated to over 40 top real estate websites online including Zillow, Trulia. Your listing will receive the maximum exposure online and will be visible to thousands of potential buyers searching in your market. We will also discuss other internet marketing locations and media that may be specific to your property’s potential buyer profile. Together we will design a complete plan that gets your listing out there!

Single Property Landing Pages

Your listing will get its own web page featured in my website, dedicated to showcasing your property’s best features. This also let’s you use this page to share with others. Depending on the scope of our marketing strategy for your listing, my services also include designing and building a complete, custom website for your property with it’s own URL and searchable location on the internet.

Check Out This Sample Single Property Page
See a Sample Custom Website for One of my Listings
Mobile

Last year mobile searchers exceeded desktop users! In today’s market more than 70% of home buyers will view your home from their mobile phone. When listing with me, your property will be available in a mobile-friendly format so that no matter whether a buyer is looking at it on a desktop computer, laptop, tablet or on a mobile phone, they will be viewing it in a friendly responsive format that will be pleasing to the eye and easy to use.

Open Houses

A successful Open House can attract attention from people searching nearby and create a buzz around your home often creating a potential bidding environment. We’ll talk about the logistics and timing of your total marketing plan to decide if an open house is a good option for your listing.